Top tips to protect yourself from malicious spam

Since the rise in popularity of the internet and email, Spam or Scam mail has increased and become commonplace. Though these messages have been around for a long time, recently, they seem to be getting darker and more frightening. If one happens to land in your inbox, what steps should you take to combat it?

Introducing inclusive language: engaging with your customers

Whether it is a greeting or how we address an individual, what we say and how we say it can significantly impact our customers and their perception of our business. A few poorly chosen words or an inappropriate greeting can ultimately offend and risk losing loyal customers. The terms and greetings are significant and hold particular importance for individuals transitioning or from other non-traditional gender identities. By making some small, but simple changes can often be the difference between giving a good or great customer experience

what3words: Three words that save a lot of time

With billions of physical addresses worldwide, similar-sounding street names and complicated longitude and latitude coordinates, communicating locations can be difficult. With technological advancements and new means of transport, how easy is it for your customer to find your business or for you to establish your customer’s address quickly?

COVID19: Ideas to help your business survive

The COVID-19 pandemic has sent shockwaves worldwide. Many business owners and employees are unsure of what the future has in store. Leaving many to question how long it will last and whether their business will survive in the long run. Government support and aid will help and go so far; however, necessity is the mother of invention, so let us look at several ideas and strategies to help you and your business

LGBTQIA+ Pride: Are big corporations doing enough?

It has become the new norm to see big corporations and well-known brands show public support for the LGTBQ+ community. They often ramp up support during pride month by displaying the LGBTQIA+ flag on their products and publicly making large donations to LGBTQIA+ related charities. It is a step welcomed by the community and a positive change for businesses and services to show their support in this very public and progressive way. However, is it for positive publicity, as a way of helping to increase brand loyalty, or do these organisations care about the community and want members to be treated fairly? Outside of pride month and product placements, are governments and big global corporations doing enough to help improve the safety and equality of the LGBTQIA+ community worldwide?

Business strategies for dealing with Karens and Kevins

Take me to your manager, and you will be hearing from my lawyer are common phrases used by the famous Karen or Kevin. What are the signs of dealing with a Karen or Kevin for businesses? How can you distinguish them from customers with genuine complaints? And what can you do to protect your business?

Understanding cryptocurrencies and the benefits to your business in accepting them

Many well-known companies and governments have begun to endorse cryptocurrencies publicly and are developing solutions utilising the underlying technology. The world seems to be warming to these new payment methods, which are often highlighted in the frequent positive media stories and use cases. With all of the available cryptocurrencies and platforms, are there any opportunities for small-to-medium-sized businesses to adopt them as a means of accepting payments today?

Pride 2020: Joining in with the community by going online

2020 has been a challenging year for everyone, especially those large groups and teams that organise the many annual pride events and marches worldwide. With mandated lockdowns restricting everyone’s ability to attend events, resilient organisers have found new ways to help people come together and celebrate Pride. Online Pride has had a mixed response from the community. However, is there an opportunity to create online content and participation in future events long after the pandemic?