LGBTQIA+ Pride: Are big corporations doing enough?

It has become the new norm to see big corporations and well-known brands show public support for the LGTBQ+ community. They often ramp up support during pride month by displaying the LGBTQIA+ flag on their products and publicly making large donations to LGBTQIA+ related charities. It is a step welcomed by the community and a positive change for businesses and services to show their support in this very public and progressive way. However, is it for positive publicity, as a way of helping to increase brand loyalty, or do these organisations care about the community and want members to be treated fairly? Outside of pride month and product placements, are governments and big global corporations doing enough to help improve the safety and equality of the LGBTQIA+ community worldwide?